3 Tactics to Boost Online Ordering Sales

Tactics to Boost Online Ordering Sales

Restaurants with state-of-the-art online ordering systems are the ones lapping the field in today's business climate. A recent survey showed the percentage of restaurant orders booked via a smartphone or app is now more than 6% of the total orders made in restaurants.

For those who scoff at 6% figure, consider this: That represents more than 2 billion saleswhich makes it clear that it is time to put down the phone and turn shift your focus to online ordering.

That's a meaningful chunk of the business for restaurants who partner with POS ordering integrations like GrubHub and ChowNow, and the restaurant point of sale systems that have their own integrated restaurant online ordering software offerings. For restaurants with online ordering, one thing stands out: It can be tricky and expensive, but you need to drive online ordering sales while still building loyal dine-in customers.

How do you achieve that? Consider these 3 tactics to drive restaurant online ordering sales:

1- Build Restaurant Marketing Strategies for Online Ordering

Restaurants with online ordering options grow their revenue. GrubHub users boast a 30% increase in takeout revenue for their users. But if you build it, and they don’t know about it, they won’t come. That means you need restaurant marketing strategies designed for online ordering.

  • In-store messaging is essential. Window displays, chalkboard signs, table tents, and even menu inserts will remind customers that “If you want delicious food but you don’t want to leave the house, we can give you that.”
  • Receipts = advertising. At the bottom of every receipt, there is ample white space. Use it to your advantage. Include a call out for your online ordering program or even provide a coupon.
  • Discounts and promotions. Offer 10% off the first order for someone who has not tried online ordering yet. 

2- Connect Your Social Media Audience to Your Online Ordering

Word of mouth marketing has moved online, and social media is the medium to reach customers. Consider these tips:

  • Use your Facebook profile to make it easier for online ordering. Facebook’s Order Food option in its Main Nav is your new best friend.
  • You already use discounts and promotions in your marketing strategy, so now you just need to post them to your social media accounts.
  • Use photos to your advantage on your online ordering menu.

3- Tweak Your Phone Messages to Promote Online Ordering

If your guests aren’t using their phones to call in their takeout orders, why not reimagine how you use your phone?

  • If a customer was going to call your restaurant, what kind of message would they hear? You can customize that message to promote your online ordering pretty easily.
  • Instead of putting your phone number on every takeout menu, put your website on there instead. Your guests are ordering online, after all.

Still thinking about adding online ordering software to your restaurant?

Surveys show that 34% of diners say they usually pay up to $50 per order when ordering food online. With the average spend per person in a full-service restaurant averaging $16 to $30, what is there to really think about? A restaurant online ordering platform lets you add revenues without adding labor, hardware or escalating commission costs.