Restaurants with state-of-the-art online ordering systems are the ones lapping the field in today's business climate. A recent survey showed the percentage of restaurant orders booked via a smartphone or app is now more than 6% of the total orders made in restaurants.
For those who scoff at 6% figure, consider this: That represents more than 2 billion sales, which makes it clear that it is time to put down the phone and turn shift your focus to online ordering.
That's a meaningful chunk of the business for restaurants who partner with POS ordering integrations like GrubHub and ChowNow, and the restaurant point of sale systems that have their own integrated restaurant online ordering software offerings. For restaurants with online ordering, one thing stands out: It can be tricky and expensive, but you need to drive online ordering sales while still building loyal dine-in customers.
How do you achieve that? Consider these 3 tactics to drive restaurant online ordering sales:
Restaurants with online ordering options grow their revenue. GrubHub users boast a 30% increase in takeout revenue for their users. But if you build it, and they don’t know about it, they won’t come. That means you need restaurant marketing strategies designed for online ordering.
Word of mouth marketing has moved online, and social media is the medium to reach customers. Consider these tips:
If your guests aren’t using their phones to call in their takeout orders, why not reimagine how you use your phone?
Surveys show that 34% of diners say they usually pay up to $50 per order when ordering food online. With the average spend per person in a full-service restaurant averaging $16 to $30, what is there to really think about? A restaurant online ordering platform lets you add revenues without adding labor, hardware or escalating commission costs.