As online customers become more powerful in today's economy, identifiable trends in digital ordering are here to stay. Based on what we have seen over the past calendar year, here are four restaurant online ordering trends that will only become more popular going forward:
Facebook is a global giant with more than 2 billion active users. The social media network recently announced that consumers can now order food from a restaurant’s Facebook page on both desktop and mobile devices.
The company has partnered with existing services such as GrubHub, Delivery.com, DoorDash, ChowNow, Zuppler, EatStreet, Slice, and Olo, to handle those orders and provide the ordering software for restaurants that use them.
A mobile app for your restaurant similarly provides a convenient way for customers to place their orders. Apps allow customers to create accounts, re-order their favorite meals, and generate user data that a restaurant owner can analyze for everything from marketing initiatives to inventory management.
Online ordering software for restaurants captures lots of data, including customer orders and preferences. Used properly, this data can help businesses better understand their audience by providing a more fine-grained understanding of both their costs and their customers’ preferences. Once those are determined, the information is useful in creating personalized loyalty programs for customers.
Restaurant ordering software is starting to incorporate algorithms to predict a customer’s next order. They can predict which items customers might order, as well as the desired eating time, based on the data from previous orders. This can help in food purchasing and staffing plans.
A recent restaurant technology survey by Fortune magazine showed that 6.6 % of orders are now booked online by using a smartphone or tablet app. That figure exceeded the 5 % of orders placed verbally over the telephone. That disparity will only grow in future years.
With today’s consumers spending increasingly more time on smartphones, online ordering makes take-out simpler and more convenient. Restaurants with online ordering are catering to a generation of consumers that are not used to waiting.
Online ordering is better for businesses, too. It eliminates the middleman required for a phone transaction and reduces the potential for staff errors.